4 December 2023

Use of Augmented Reality in museums

Augmented Reality in museums

The use of Augmented Reality in museums has opened new doors to the enjoyment of art, transforming the artistic experience into something extraordinary. This innovative form of interaction is in fact revolutionizing the way in which visitors approach works of art, offering engaging and educational experiences for both adults and children.

What is Augmented Reality

Augmented Reality is a technology that allows you to view digital content, such as texts, images or videos, superimposed on the real world.
This interaction mode requires the use of devices such as smartphones, tablets or Smart Glasses, and an internet connection. In practice, through the help of such devices, users can enrich their perception of the physical world with virtual information, opening the door to a wide range of engaging experiences.

The use of Augmented Reality within museums allows visitors to take a leap into the past or move to remote places without ever leaving the exhibition hall

Thanks to Augmented Reality and the use of devices, viewers can live an experience full of details, historical insights and cultural information, transforming each visit into an interactive and instructive journey.
This innovative form of interaction not only amplifies the level of emotional involvement with the works, but also provides a powerful educational tool, making learning art an experience accessible to anyone and capable of inspiring everyone regardless of age.

The introduction of Augmented Reality (AR) into museums and galleries offers a number of benefits that go beyond simply modernizing the museum experience

  • Greater engagement: AR allows for more active engagement from visitors. Users can interact directly with works of art, access detailed information and participate in immersive experiences. This interactivity stimulates interest and enthusiasm, especially among younger people
  • Accessibility and inclusivity: Augmented Reality makes art and culture accessible to a wider audience.
    Visitors with disabilities, for example, can benefit from features such as audio description, subtitles and virtual guides, improving the experience for everyone and ensuring a more inclusive approach to enjoying art.
    Furthermore, AR also allows remote visits to people with reduced mobility. This possibility not only broadens access for those who might otherwise be excluded, but also highlights the inclusive role of technology in offering equal cultural opportunities, even regardless of their physical location;
  • Expansion of knowledge: Augmented Reality allows visitors to access additional information, curiosities and contextualizations directly in their view, enriching understanding, interest and involvement in the analyzed work;
  • Innovative Education: in educational settings, AR offers a revolutionary approach to learning. Schools can not only organize virtual visits to museums using Augmented Reality, but also allow students to explore details and in-depth information about works directly from their smartphone. This allows them to overlay details and information directly on the artwork they are observing, completely immersing them in the experience and stimulating interest and active participation in learning;
  • Attracting new audiences: AR can help attract new audiences. In fact, the combination of traditional art and modern technology can be fascinating for those who may not usually visit museums or archaeological sites;
  • Immersive experiences: the experiences offered by Augmented Reality not only add emotion and involvement to the experience, but completely transform the way users interact with the works, creating intense and lasting memories.

Use case

As part of the Modena Smart Life, the digital culture festival held in September 2021, Brochesia – in collaboration with WindTre and the staff of the Collegio San Carlo Foundation in Modena – organized some guided tours of the San Carlo Church in Augmented Reality.
The guide, wearing Smart Glasses on which the Brochesia B View software was installed, was able to provide the remotely connected public with directions, specific details and an unprecedented point of view on the church, showing contents and functions in Augmented Reality which enriched and made the visitor experience unique.
The use of Augmented Reality (AR) in museum contexts, therefore, not only modernizes the traditional approach to visits, but offers a series of tangible benefits, transforming visits into interactive and instructive experiences that amplify emotional involvement with the works.

Pic+ AR for self-guided tours in Augmented Reality

Our Pic+ AR solution enables museums to create a range of experiences that allow visitors to learn independently and in an engaging way through Augmented Reality, thus creating unique cultural pathways.
Walking through the corridors, visitors will only need to scan a reference image through the app on their smartphone to receive content related to that artwork, anchored in the space around it.

By using visitor-owned devices to display experiences with Pic+ AR, facilities will also benefit from reduced instrumentation costs, providing an immediate and personalized level of information and entertainment.


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