Category Archives: Blog

Augmented Reality for after-sales assistance in Macchi

Augmented Reality for After-Sales assistance: Macchi use case

Founded in 1961, Macchi S.p.A. is an Italian excellence in the blown film extrusion sector, globally recognized for its technological innovation and sustainability. With a long history of patents and advanced solutions, the company has continually evolved its offerings to meet the demands of an ever-changing market. To sustain this growth, implementing a vast sales […]

Operator perform quality control with augmented reality

Quality control with Augmented Reality: Oakley’s success story

Quality control is a critical phase for all companies operating internationally. When there are dozens of suppliers located in various regions around the world, conducting effective inspections can be a logistical and operational challenge. Oakley, a renowned brand of EssilorLuxottica specializing in sports eyewear and technical clothing, has found an innovative solution to optimize quality […]

Augmented Reality for environmental analysis: C.A.D.A. use case

C.A.D.A. Group is an Italian business entity that, through the synergy between C.A.D.A. S.n.c. and Giglio S.r.l., has been conducting chemical, microbiological, and physical analyses in the environmental and agri-food sectors for almost 40 years. The group also offers consultancy and design services, integrating diverse skills to meet the growing demands in the environmental field. […]

The benefits of Augmented Reality for Sustainability

In the era of digitization, augmented reality is emerging as a crucial technology for sustainability in business and industrial activities. Augmented reality allows digital information to be superimposed on the real world, enhancing operational efficiency, reducing costs, and minimizing environmental impact. This is particularly relevant in the context of greenhouse gas emissions and achieving sustainability […]

An operator performs inspection with B Step digital workflow for construction sites

Digital workflow for Enel X construction sites: La SIA’s use case

Creating a digital workflow to manage activities at construction sites is an innovative method for optimizing field operations and improving overall project efficiency. In this context, La SIA (The Society of Engineering and Architecture) has successfully adopted our B Step software to improve its dynamic inspections at Enel X construction sites. La SIA: The Society […]

augmented reality in the chemical-pharmaceutical industry

Augmented Reality in the chemical-pharmaceutical industry: COMBER

The implementation of augmented reality in the chemical-pharmaceutical industry is leading to a significant change in remote and sustainable collaboration and optimization of operational activities. COMBER Process Technology S.r.l., a leader in the process machinery industry, has addressed this challenge by focusing on improving communication between field personnel and the engineering department. Founded in 1960, […]

Augmented Reality for Automotive

Augmented Reality for Automotive: Brochesia and TEXA

The Automotive sector is driven by technological innovation and the need to provide increasingly efficient and personalized service. In this dynamic context, the collaboration between Brochesia and TEXA, a global leader in the design of diagnostic tools for the Automotive sector, represents a significant step towards the future of technical assistance. We spoke about this […]

Augmented reality in the mining sector

Augmented Reality in the mining sector: Horizonte Mineiro

In the context of mining exploration in Brazil, Horizonte Mineiro Geologic Services Ltda. has initiated an operational revolution through the implementation of augmented reality solutions by Brochesia. We spoke with engineer Salvatore Scervini, Managing Director of Horizonte Mineiro, who embarked with us on the journey of this innovation to enhance efficiency and company collaboration in […]

AI Act

AI Act: what does the EU Regulation on Artificial Intelligence say?

The text of the AI Act was finally approved on May 21st by the European Council, becoming the first law in the world to regulate the development and trade of Artificial Intelligence. After gaining approval from the Committee of Permanent Representatives (Coreper) and subsequently also from the European Parliament’s IMCO and LIBE committees and the […]